The Album Release Cycle And The Band That Proved The Power Of Digital 7 Years Ago

Yes, I’m that much of a navel-gazing nerd that I find this interesting . . .

“This article offers a breakdown of the album release cycle explaining why, in the digital age, the conventional timeline for releasing and promoting an album is riddled with inefficiencies and examines how one metalcore band figured out the right way of doing it way back in 2008.”

via hypebot http://ift.tt/1ZRj5mT